Born out of everyday life
Our idea arose from genuine customer inquiries in retail: What can be done about rust in the dishwasher?
The answer became the solution for millions of households.
Owner-managed & independent
We are a family business with heart, a clear stance, and the ambition to develop meaningful products that improve everyday life.
Simple. Honest. Sustainable.
We believe in clear, effective solutions—no chemicals, no waste, no detours. Sustainability starts with the product idea.
The Problem
In his daily contact with customers, Oliver Rokitta was repeatedly asked about an annoying problem: rust stains on cutlery—despite high-quality dishwashers.
There was no simple, reliable solution.
But the idea was born.
The Idea to solve the Problem
What if you could simply catch rust before it sets in?
Oliver began researching, testing, and designing. The solution had to work without chemicals, be easy to use, and be suitable for every household.
Appearence on Shark Tank in Germany
With his finished prototype and a lot of conviction, Oliver presented Rust Guard on the German Television start-up show “Die Höhle der Löwen” (Shark Tank).
His pitch was convincing – the product immediately became a talking point and shot to prominence.
First Shelf presence in Retail in Germany
Following its success on TV, Rust Guard was professionally produced, packaged, and launched on the market.
Retailers snapped it up, and end customers also enthusiastically ordered Rust Guard.
Sustainable and growing Success
What began as a simple idea is now a staple product in millions of households.
Over 10 million units sold in Europe speak for themselves—and show what can happen when you listen carefully.
First Step into Korea
Rust Guard entered South Korea – one of the world’s most advanced home appliance markets.
Together with an exclusive retail partner, we launched our first campaign with local influencers. Within weeks, thousands of households discovered the simple solution against rust in their dishwashers.
Korea became the gateway for Rust Guard’s global journey.
Following the American Dream
The next big milestone: the United States.
From now on, Rust Guard is also available in the U.S. – making everyday dishwashing easier, cleaner, and rust-free.
Our mission: To bring the original Rust Guard to households across America!
Who are we?
We are ROKITTA – a family-driven company from Germany with a passion for smart, everyday solutions.
Not a giant corporation, but a small team with big ideas. We believe in honesty, simplicity, and products that truly make life easier.
Since 2017, millions of households worldwide have trusted our innovations. Our journey is fueled by creativity, dedication, and the belief that even small ideas can have a big impact.
From real people, for real families – that’s who we are.
